Em termos de participação de mercado e impacto da marca, Harman N não é pior nem melhor. Portanto, não somos a melhor escolha.”
Mas em diversas áreas importantes, como apoio a novos parceiros, consistência na qualidade do produto, e taxas de satisfação pós-venda de alto nível, Harman N provou ter um desempenho melhor do que outros fabricantes e seria uma escolha razoável de fornecedor.

When we launch in 2023, Harman N would most certainly have been considered a late entrant.

The incumbents that came before us paved the way – though that didn’t scare us, the existing products on the market and the service quality of Chinese suppliers do not really solve the problems that enterprises actually face.

“Never under estimate a late entrant – they get to start by learning from all of your mistakes.”

At the time, we figured that there were other companies out there that felt the same way we did :

• That the pricing our competitors charged wasn’t attractive for many use-cases.
• Supplier reliability and accountability for pre-sales and post-sales issues on orders are not up to scratch.
• As competitors’ business roll-outs are promoted on a platform or advertising model, this can incur significant costs, which at the same time are grafted on to the customer, thus compressing their profit margins.
• That just because there are hundreds of known competitors, it didn’t mean we had to target their customers to gain market share, we could enter and help to grow the size of the pie, not the size of our slice.

“Don’t fool yourself into thinking your competitors know more than you do, opinions and ideas are like elbows – everyone has two. Do your research to gain some insight, back it up with your gut feel.. and most of all, be prepared to be patient.. very.. patient. It takes a least a decade to build an ‘overnight’ success.”