“Sólo hay unos pocos momentos específicos en los que debes elegir Harman N.”

Alguna idea cuando eso sea?

En términos de cuota de mercado e impacto de marca, Harman N no es ni peor ni mejor.. Así que no somos la mejor opción.”
Pero en varias áreas importantes, como el apoyo a nuevos socios, consistencia en la calidad del producto, y tasas de satisfacción posventa de primer nivel, Harman N ha demostrado funcionar mejor que otros fabricantes y sería una opción de proveedor razonable..

“Sólo hay unos pocos momentos específicos en los que debes elegir Harman N.”

Alguna idea cuando eso sea?

En términos de cuota de mercado e impacto de marca, Harman N no es ni peor ni mejor.. Así que no somos la mejor opción.”
Pero en varias áreas importantes, como el apoyo a nuevos socios, consistencia en la calidad del producto, y tasas de satisfacción posventa de primer nivel, Harman N ha demostrado funcionar mejor que otros fabricantes y sería una opción de proveedor razonable..

So, why choose Harman N?

When we launch in 2023, Harman N would most certainly have been considered a late entrant.

The incumbents that came before us paved the way – though that didn’t scare us, the existing products on the market and the service quality of Chinese suppliers do not really solve the problems that enterprises actually face.

“Never under estimate a late entrantthey get to start by learning from all of your mistakes.”

At the time, we figured that there were other companies out there that felt the same way we did :

  • That the pricing our competitors charged wasn’t attractive for many use-cases.
  • Supplier reliability and accountability for pre-sales and post-sales issues on orders are not up to scratch.
  • As competitorsbusiness roll-outs are promoted on a platform or advertising model, this can incur significant costs, which at the same time are grafted on to the customer, thus compressing their profit margins.
  • That just because there are hundreds of known competitors, it didn’t mean we had to target their customers to gain market share, we could enter and help to grow the size of the pie, not the size of our slice.

Don’t fool yourself into thinking your competitors know more than you do, opinions and ideas are like elbowseveryone has two. Do your research to gain some insight, back it up with your gut feel.. and most of all, be prepared to be patient.. very.. patient. It takes a least a decade to build an ‘overnight’ success.

group-photo-of-the-sports-exhibition

So how could we enter (late) in a market that is so crowded, and still compete?

Especially when :

  • We weren’t the first to market.
  • We don’t have brand recognition.
  • We’re not headquartered in a factory.
  • Our founder didn’t go to Stanford or Harvard
  • Our competitors are already working with the big brands in the industry.

If you want to be an anomaly , then you best start acting like an anomaly

En términos de cuota de mercado e impacto de marca, Harman N no es ni peor ni mejor.. So we’re not the premier best choice.

Pero en varias áreas importantes, como el apoyo a nuevos socios, consistencia en la calidad del producto, y tasas de satisfacción posventa de primer nivel, Harman N ha demostrado funcionar mejor que otros fabricantes y sería una opción de proveedor razonable..

So how did we achieve that you ask?

If you’re focused on your competitors, then you’re not focused on your customercommit to getting as close as possible to your customer, truly fall in love with the problem you solve for them, and you can’t lose.

Very simple :

We made you, our customer, our partner – and we made it our mission and our purpose to bring you closer to your customers – to help you grow your business, and evolve with you on your entrepreneurial journey.

The thing is.. you made us who y what we are.

Your feedback, your ideas, your input, your patience and your loyalty — Harman N has been molded and shaped, into what you wanted it to be. You are our maker.

When your customers have a need, you are Harman N.

And to Harman N, you are everything.

Como resultado, more and more forward-thinking people are working with HarmanN.s.

There was no way we were going to enter an incredibly competitive and crowded space, and just try and build a better mousetrap. That’s entrepreneurial suicide.

So we ignored our competitors, and focused on our customers – a strategy many would consider as ‘putting the blinders on’ – we call it the secret to our success.

And believe me when I tell you, I know that sounds like hyperbole,