“There are only a few specific times when you should choose Harman N.”

Any Idea When That Is?

In terms of market share and brand impact Harman N is no worse or better. So we’re not the premier best choice.”
But in several important areas, such as support for new partners, consistency in product quality, and top-notch after-sales satisfaction rates, Harman N has proven to perform better than other manufacturers and would be a reasonable supplier choice.

“There are only a few specific times when you should choose Harman N.”

Any Idea When That Is?

In terms of market share and brand impact Harman N is no worse or better. So we’re not the premier best choice.”
But in several important areas, such as support for new partners, consistency in product quality, and top-notch after-sales satisfaction rates, Harman N has proven to perform better than other manufacturers and would be a reasonable supplier choice.

So, why choose Harman N?

When we launch in 2023, Harman N would most certainly have been considered a late entrant.

The incumbents that came before us paved the way – though that didn’t scare us, the existing products on the market and the service quality of Chinese suppliers do not really solve the problems that enterprises actually face.

“Never under estimate a late entrant – they get to start by learning from all of your mistakes.”

At the time, we figured that there were other companies out there that felt the same way we did :

  • That the pricing our competitors charged wasn’t attractive for many use-cases.
  • Supplier reliability and accountability for pre-sales and post-sales issues on orders are not up to scratch.
  • As competitors’ business roll-outs are promoted on a platform or advertising model, this can incur significant costs, which at the same time are grafted on to the customer, thus compressing their profit margins.
  • That just because there are hundreds of known competitors, it didn’t mean we had to target their customers to gain market share, we could enter and help to grow the size of the pie, not the size of our slice.

“Don’t fool yourself into thinking your competitors know more than you do, opinions and ideas are like elbows – everyone has two. Do your research to gain some insight, back it up with your gut feel.. and most of all, be prepared to be patient.. very.. patient. It takes a least a decade to build an ‘overnight’ success.”

group-photo-of-the-sports-exhibition

So how could we enter (late) in a market that is so crowded, and still compete?

Especially when :

  • We weren’t the first to market.
  • We don’t have brand recognition.
  • We’re not headquartered in a factory.
  • Our founder didn’t go to Stanford or Harvard
  • Our competitors are already working with the big brands in the industry.

“If you want to be an anomaly , then you best start acting like an anomaly”

In terms of market share and brand impact Harman N is no worse or better. So we’re not the premier best choice.

But in several important areas, such as support for new partners, consistency in product quality, and top-notch after-sales satisfaction rates, Harman N has proven to perform better than other manufacturers and would be a reasonable supplier choice.

So how did we achieve that you